AUDI INNOVATION LAB

Art direction: Giedre Domzaite
Creative direction: Mike Williamson
Production: Mister
I had an opportunity to art-direct the animation for Audi Innovation lab in Shanghai. Hosted by Audi, “Audi Innovation Lab” provides start-ups with an opportunity for communicating with Audi and other reputable venture capitals, being involved in Audi businesses, jointly defining and practicing “New Biz Model”. The aim was to express and explain this concept by using abstract, minimal imagery.